DLB Magazine, September 2000
The inaugural New Zealand Direct Marketing NEXUS Awards, in association with Saatchi & Saatchi Direct, have been introduced to honour excellence in the use and provision of products, services and processes to direct marketing.
This year's winners are...
Gold NEXUS
| Company: |
Andrew Segar, Marketing Technologies |
| Project: |
Australian Credit Union Loyalty Brains |
| Description: | A specially customised version of the existing customer relationship management and call centre software, Brains. Loyalty Brains, as it is now known, integrates call centre management, data processing and fulfilment functions, allows for powerful segmentation and automates rewards redemption processes and stock control, all based around management of personal recognition of the individual. |
Bronze NEXUS
| Company: |
Paul Boyes and Andrew Segar, Marketing Technologies |
| Project: |
Brains for IIR |
| Description: | A globally based application providing integrated customer service, segmentation and profiling for one of the world's largest business-to-business direct marketers. |