RSVP
Awards 1990
NZDMA Awards publication 1990
This year's winners
are...
Gold RSVP, Direct Mail Consumer
Winner:
|
NZ Post Philatelic Heritage Album |
|
Account
Director: Andrew Segar
Data preparation and execution: Andrew Segar
|
|
Description: |
Innovative
highly personalised direct response advertising to sell NZ Post
product to a variety of non Philatelic customers. Intensive
data acquisition, cleaning and de-duping to create highly focused
targets. A series of tests then refined the selection
criteria, resulting in a low cost per response. |
Gold RSVP, Best Design
Winner:
|
NZ Post Philatelic Heritage Album |
|
Account
Director: Andrew Segar
|
|
Description: |
Design
award for creative excellence |
Silver RSVP, Direct Mail Consumer
Winner:
|
NZ Post Philatelic Survey |
|
Account
Director: Andrew Segar
Data preparation and execution: Andrew Segar
|
|
Description: |
IData
cleansing and data augmentation process using direct mail to clean
and augment NZ Post database prior to embarking on intensive DM
programme for consumer sales. |
Gold RSVP, Direct Mail Lead
Generation
Winner:
|
Saks Wicked Summer Sale |
|
Data
preparation and execution: Andrew Segar
|
|
Description: |
Highly
personalised pack demonstrating the power of data for one-to-one
marketing.
|
Gold RSVP, Direct Mail Consumer
Winner:
|
Saks Birthday Programme |
|
Data
preparation and execution: Andrew Segar
|
|
Description: |
Loyalty and
relationship programme combining segmentation and testing.
Tested a series of offers against the person that was about to have
the birthday, against a series of offers to that persons partner.
Which offer worked best? Which target worked best, the person
having the birthday of their partner? To find our
contact us. |
|
