RSVP
Awards 1991
NZDMA Awards publication 1991
This year's winners
are...
Grand Prix, Gold RSVP in several
categories
Winner:
|
DFC sales programme |
|
Data
preparation and execution: Andrew Segar |
|
Project:
|
DFC
property portfolio sales. |
|
Description: |
Innovative
highly personalised direct response advertising, to build a high
quality highly segmented database, then communicate personalised
property portfolios to each prospect. Communications could
range from a single personalised page to 10 or 11 pages, depending
upon the prospects potential investment market, geographical
interest and budget. |
|
