Andrew has a unique background of being a highly skilled technical person, with considerable marketing and management experience. 

Prior to forming Segar Associates, Andrew founded and was CEO of Marketing Technologies, and prior to that Andrew was an account director, major shareholder and director in what was NZ’s largest independent advertising and direct marketing agency Pearson Davis.

Marketing Technologies and the Brains CRM products were sold to Australian listed company Commsoft Group in January 2001.  Pearson Davis was sold to Ammirati Puris Lintas (now Lowe Worldwide) in 1996 where Andrew remained a director until 2001.

Andrew was also founder and a major shareholder in Global Loyalty Pty Ltd, now one of Australia’s leading providers of Loyalty and Relationship programmes.

His unique marketing and IT background enabled Andrew to direct the development of Brains in to one of the worlds great CRM platforms.   Andrew was the original author of Brains, passing over development to Paul Boyes in 1998.

Andrew been awarded several gold, silver and bronze RSVP awards for his marketing work including the prestigious Direct Marketing Grand Prix award. 

Brains, under his direction, has been awarded several gold, silver and bronze Saatchi and Saatchi sponsored NZDMA Nexus awards as a supplier to the DM Industry.  To date Brains has won more Nexus awards than any other package application.

Andrew was honored in 2002 to be chosen by his industry peers as a NZ Direct Marketing Associations Awards Chairman, overseeing both the RSVP and Nexus awards.

Andrew, along with Segar Associates Principal, Christine Segar are the only people to have won all three awards being the Grand Prix, Gold RSVP and Gold Nexus.

Andrew is also a popular speaker on database marketing, speaking at NZDMA workshops and certificate courses, University of Auckland Business Diploma and MBA courses, AUT, IIR and various others from time to time.