For the past 5 years Geoff has enjoyed roles as a senior CRM consultant, team leader and senior Brains developer with Marketing Technologies (Acquired by CommSoft Group Limited in January 2001).

Geoff has project managed various CRM implementations including Greenfields, Elders Finance, DF Mainland.  He has also worked as a team leader or team member for various other CRM implementations including Toyota, RD1 Ltd, Direct Marketing Association of New Zealand, International Institute of Research (IIR), Carlton United Breweries and Dick Smith Electronics.

Geoff recently received prestigious Gold and Silver NZDMA and Saatchi and Saatchi sponsored Nexus awards for his work with RD1 Ltd, which is the retail and online arm of Fonterra.

Geoff is also a highly skilled network architect.  This, combined with database and systems development skill enable him to design and implement simple, reliable and effective system-system data integration technology.  This data integration technology is the heart of many modern CRM implementations. 

Geoff's strengths are in the breadth of his IT, marketing and CRM knowledge and his proven abilities in providing quick, simple and effective solutions. He also possesses excellent communications skills and the rare ability to translate technical solutions to all stakeholders in their own terminology.

His software development experience includes Microsoft .NET, Microsoft SQL Server, Oracle, Microsoft Access and AS/400.