Direct marketers turned software developers have rejoined to form Segar Associates.

Andrew Segar, original developer of Australasia’s most successful CRM programme Brains and former director of Pearson Davis / Lowe Lintas; Paul Boyes, ex Brains development guru and Christine Segar, database marketer and data miner have formed Segar Associates to "bridge the gap between Marketing and IT".

Independent of any agency or software prodct, they provide expert advice on "how to get the most from existing or future CRM investment" as well as providing a range of direct marketing services from strategic marketing development to programme execution.

Andrew Segar states "most organisations have all the data they require for great direct marketing. Segar Associates can help pull that data together and then fill in any missing pieces of the data required for the marketing mix. We understand strategic and tactical direct marketing, and we understand both very large and very small information systems".

Their web site is www.segarassociates.com