Our Press Articles

 

Articles regarding Segar Associates or where there is reference to our staff or Principals.

 

 

Article

Source

Full Circle: Is CRM just the new DM? Marketing Magazine November 2002
It's the customer stupid!  IDG CIO Magazine August 2002
12 Truths for Successful CRM     PDF DLB Magazine July 2002

Quote of the month

Marketing Magazine "Quote of the month" August 2002

Tripartite deal

Marketing Magazine "Stop Press" March 2002

Segar Associates bridges the gap

NZDMA Snapshot 10 April 2002

Judging of awards upsets agencies

NZ Herald 22 March 2002

The Great CRM Conspiracy

Marketing & eBusiness, September 2000

Debate of the month

AdMedia, August 2000

Sultans of Sales

Management, July 2000

Brain power aids service

Infotech Weekly, 22 May 2000

CIBS's 2000 multimedia centre more than just talk

The Australian Financial Review, 16 June 1998