What do people say about us.....
"Segar Associates perfectly complement those organisations looking to maximise their return on marketing investment by the combination of experience, technology and customer value segmentation" - Peter Brannighan, Chairman Australian Teleservices Association.
Segar Associates bring together a unique combination of marketing vision , extensive marketing experience and IT application. Having searched NZ for a company that could take my "BIG" ideas for creating a "one to one" relationship with our customers and turn it into a reality the team that is now Segar Associates were clearly the right choice. The result was a leading edge solution that not only exceeded my expectations but produced outstanding results and directly contributed to growth in revenues from $32 million to over $70million. - Sue Lindsay - Director - The Success Factor Ltd. (Formerly GM Sales and Marketing - Landbase Trading Society)
"Segar Associates bring to their clients a rare combination of marketing skills, specialist IT competence and a practical background of Consumer and B to B marketing " - Keith Norris, CEO New Zealand Direct Marketing Association.
Segar Associates team have a true insight into the creating a customer focused business. They are able to meld the traditional disciplines of direct marketing into the internet enabled world, ensuring the best mix of technology is chosen, if appropriate. They are also very competent in advising on business process development and reviewing existing processes, as they apply to customers, if this is a more suitable option.

I found their understanding of customer relationship management in the context of the multi channel environment particularly helpful. I would unreservedly recommend their services to anyone wanting independent advice on how to integrate and develop a Customer Relationship strategy into their business. - Mike Butler, Project Manager - RD1 Ltd.