Simplicity Customer Interaction Studio provides a potent tool for the marketer who is comfortable operating in a sophisticated direct marketing environment. Simplicity IM enables highly-personalised campaigning from highly-segmented databases … creating marketing communication that is both relevant and rewarding to the target audience.

The benefits of Simplicity CRM in a nutshell

Simplicity Customer Interaction Studio is the next-generation tool for the experienced marketer who is ready to use their database for more sophisticated marketing initiatives. Simplicity IM is for the marketer who wants to move on from the traditional crude shotgun direct marketing approach. You will want to...

• Create an interactive ‘conversation’
  Generate an on-going ‘conversation’ with your target audience by intelligently managing and directing in-bound and out-bound communication.
• ‘Selling’ and ‘branding’
  Use your database to sell products and services, as well as projecting your brand.
• Profiling
  Create ‘profiles’ of your customers, so you can find more of them. Find the ‘low-hanging fruit’ within your database.
• Permission-based marketing
  Create communication that is ‘wanted’, rather than ‘inflicted’.

'Directing' rather than 'doing'

Simplicity Customer Interaction Studio gives you the power to direct, rather than simply ‘do’ your marketing effort.

In fact, Simplicity Customer Interaction Studio provides you with the ability to market to hundreds and thousands of people, with the same consideration and knowledge that you would have taken in individually marketing to one.

Simplicity IM enables the optimum marketing decisions that you would have taken on a one-to-one basis (but logistically have been impossible to achieve), to be replicated in communication over your whole database.

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