
Sponsored by New Zealand Post, the New Zealand Direct Marketing RSVP Awards recognise direct marketing excellence in every aspect of the advertising process.
Winner:
OgilvyOne Worldwide & Nestlé Purina PetCare
Categories:
Customer Acquisition: Gold RSVP
Integrated Campaign: Gold RSVP
Online Marketing: Gold RSVP
Lead Generation: Silver RSVP
Television or Radio: Bronze RSVP
RSVP Special Honours: Best Overall Creative
RSVP Special Honours: Best Strategy
Project:
Purina Friskies Milkoholics