Our Awards

RSVP Craft Awards 2006

Sponsored by New Zealand Post, the New Zealand Direct Marketing RSVP Awards recognise direct marketing excellence in every aspect of the advertising process.

Winner:
FRISKIES GUTS

Categories:
Customer Acquisition: Silver RSVP
Best Use of Integration: Craft RSVP

Client:
Purina Petcare

Campaign Summary:
The main objective of the G.U.T.S Campaign was to promote the Purina FRISKIES with Marine Balance – a dry cat food containing omega 3 and kelp. A fully integrated triple phase campaign was created consisting of the following: 1) Unbranded tease driving consumers to www.guts.co.nz 2) Online engagement and data capture and 3) Full product reveal and sales drive.

Winner:
Nestle GOOD TIMES Programme

Categories:
Loyalty / Relationship Programme: Gold RSVP
Data Strategy: Craft RSVP

Campaign Summary:
GOOD TIMES redefines the concept of a loyalty programme, which is often based upon points collection schemes. Constrained by retail FMCG distribution channels, Nestle New Zealand thought outside the square to achieve brand loyalty growth. A clever mix of loyalty techniques and CRM principles, with continual dynamic segmentation, delivered phenomenal results.

Enterprise CRM

Simplicity CRM System provides you with a powerful, yet easily usable CRM engine, that records all in-bound and out-bound communication with the customer … enabling a greater understanding of their needs, and therefore facilitating a potentially more rewarding relationship.

Customer Interaction Studio

Simplicity Customer Interaction Studio provides a potent tool for the marketer who is comfortable operating in a sophisticated direct marketing environment.

Sales Force Automation

Simplicity Sales Force allows today's Handheld Business Devices to achieve real-time data processing required to replace representatives' laptops and remote users' desktops. Powerful, technology-in-you-palm is now a reality.

Call Centre

Simplicity Call Centre delivers on in-bound and out-bound features for telemarketers that have been promised for years, Call Centre is a database engine that is driven by natural teleconversation - rather than a system that inflicts simple questions, and demands facile responses.

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