Great direct marketing and customer relationship management (CRM) relies upon marketing and IT working together. 

Segar Associates bridge the gap between Marketing and IT to maximise marketing value from information systems and data investment

We are an Australasian consultancy based in Auckland specialising in providing database marketing and CRM consulting and services to marketers and IT professionals. 

Our unique background in direct marketing, CRM, IT and Management allow us to bridge marketing and IT to unlock the potential of an organisation's most valuable asset - it's customer database. 

We are independent of any agency or product allowing us to provide balanced expert advice.

Why should you choose Segar Associates?